AI Insights · Timothy · April 2023
Top 5 iOS Music and Podcasts Apps in Kenya: Q1 2023 Performance
A comprehensive look at the performance of the top 5 music and podcasts apps on iOS in Kenya during Q1 2023, including trends in downloads, revenue, and active users.
In the first quarter of 2023, the top 5 music and podcasts applications on iOS in Kenya demonstrated varying performance trends in terms of downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the weekly activities of these popular apps.
Spotify - Music and Podcasts saw a steady weekly revenue, consistently hovering around $2. Weekly downloads experienced a downward trend, starting at 1.3K in late December and gradually decreasing to approximately 987 by the end of March. However, active users remained relatively stable, fluctuating between 13K and 14.5K throughout the quarter.
Shazam: Find Music & Concerts maintained a consistent weekly revenue of around $2. Download numbers showed minor fluctuations, peaking at 684 in early January and declining to 544 by the end of March. Active user numbers exhibited a slight downward trend from 56K at the start of the quarter to 48.6K by the end of March.
Boomplay: Music & Live Stream experienced a gradual increase in weekly revenue, starting at $48 and reaching up to $99 by the end of March. Weekly downloads showed a declining trend, starting at 791 and dropping to 392. Active users remained fairly stable, ranging from 12K to 13.5K throughout the quarter.
Audiomack - Play Music Offline exhibited a steady weekly revenue, averaging around $50 to $79. Downloads showed minor fluctuations, peaking at 627 in early January and declining to 411 by the end of March. Active users remained consistent, hovering around 23.3K to 24.3K throughout the quarter.
SoundCloud: Discover New Music saw its weekly revenue vary between $25 and $60. Download numbers remained relatively stable, starting at 174 and seeing a slight increase to 184 by the end of March. Active users fluctuated between 81.4K and 88.8K, with a notable increase towards the end of the quarter.
For more detailed insights and data, visit Sensor Tower.